Kia Soul Marketing Campaign Proposal

Designed by Javier Palacios

The Kia Soul marketing proposal presents a bold, energetic, and modern visual campaign aimed at capturing the attention of young drivers and adventurous spirits. The concept, anchored by the tagline “Put Some Adventure in Your Soul”, delivers a cohesive brand experience across multiple marketing touchpoints.

1. Full Spread Magazine Ad
A vibrant two-page spread features the Kia Soul in an electrifying blue tone against a pastel urban backdrop. Bold typography and layered color effects energize the headline, while the starting MSRP of $20,490 is prominently displayed. The ad is designed to draw attention at first glance, aligning with the youthful and adventurous tone of the Kia Soul brand.

2. Showroom Poster
The showroom poster builds on the magazine design with additional callouts: 35 MPG HWY, Standard Auto Emergency Braking Technology, and a 10.25-inch touchscreen display. The red banner tagline “Show off your style” adds a confident, lifestyle-driven appeal for prospective buyers walking into the dealership.

3. Social Media Post
Designed for high engagement across platforms like Instagram and Facebook, the social post keeps the message crisp and clear while reinforcing the campaign visual language. The bold contrast, compact layout, and playful font treatments make it instantly scroll-stopping.

4. Road Billboard
The horizontal billboard version ensures high visibility on the road. The composition stretches the dynamic Kia Soul across the landscape with the tagline and MSRP clearly readable from a distance. The inclusion of desert and cactus visuals suggests freedom, travel, and personality—perfectly in sync with the target demographic.

This campaign showcases Javier Palacios' ability to unify a brand message across print, digital, and environmental design while maintaining aesthetic clarity, marketing focus, and visual excitement.