This multi-format marketing campaign was created as a personal project to showcase my creative direction, design execution, and strategic thinking in automotive marketing. Centered around the 2025 Porsche 911 Carrera GTS T-Hybrid, the campaign spans across print and digital platforms and emphasizes luxury performance and technological innovation.

The campaign includes:

• Social Media Assets (Instagram & Facebook): Designed for cross-platform engagement with clean, impactful visuals and optimized caption copy to drive user interaction and dealership visits.

• Promotional Poster: A high-resolution print design featuring layered imagery and detailed product highlights, aimed at showrooms and automotive expos.

• Double-Sided Postcard: A compact yet bold piece crafted for direct mail and promotional distribution, combining compelling imagery with concise hybrid system highlights.

This fictional project allowed me to creatively explore branding consistency, multi-channel storytelling, and the synergy between print and digital design for high-performance automotive marketi